How One Clipper Made $5,200 in a Month

This case study breaks down how a clipper generated $5,200 in a single month using Facebook as the primary platform.

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Results Overview

• Earnings: $5,200 from clips + ~$200 from referral revenue
• Platform Focus: Facebook (primary)
• Posting Frequency: Multiple posts daily, including interview content
• Engagement Mechanism: Comment engagement challenges and pinned comments

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What Worked

Platform Selection

The clipper focused on Facebook, an often underutilized platform. Older audiences engage heavily with "Facebook-style" content.

Engagement Challenges

Used Facebook engagement challenges including replying to at least three comments per video and posting interactive stories.

Multi-Content Strategy

Posted primarily interview content mixed with viral clip reposts and UGC campaigns.

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Missed Opportunities

• Referral Funnel Optimization: Comments weren't fully funneled to referral links
• Platform Expansion: Instagram, TikTok, and YouTube are untapped
• Scaling Accounts: More Facebook pages could push earnings beyond $5,200/month

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Actionable Takeaways

1. Post on Multiple Platforms
2. Engage in Comments to funnel viewers to referral links
3. Mix Content Types for variety
4. Run Engagement Challenges to improve reach
5. Scale Accounts to maximize earnings

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